
Photographer
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Wednesday & Thursday
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Get a free professional headshot!
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Stop by the photographer just outside the vendor hall during the day on Wednesday and Thursday, courtesy of Packerland.
Rep Panel
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9:50 - 11:00 AM | Wednesday, October 8
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Topic & Speakers: Coming Soon!
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Attend the panel on Wednesday for a chance to win free E&O.


Assistant Workshop
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3:00 - 5:00 PM | Wednesday, October 8
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All assistants are invited to attend the Assistant Workshop!
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What topics would you like covered? Let us know what would help you in your role.
Welcome Reception
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5:00 - 6:30 PM | Wednesday, October 8
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Kick off the conference with appetizers, beverages, and great company. Connect with Packerland partners, representatives, assistants, and staff.
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Free E&O Drawing: Attend the Rep Panel to be eligible.
Bill Cates
KEYNOTE SPEAKER
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10:10 - 11:20 AM | Thursday, October 9
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Sponsored by Sammons Retirement Solutions & Midland Retirement Distributors
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Bill Cates, CSP, CPAE, is the founder of The Cates Academy for Relationship Marketing™, as well as the host of the acclaimed Top Advisor Podcast, now ranked in the top 5% of podcasts worldwide.
For over 30 years, Bill has helped financial professionals move from incremental growth to exponential growth by communicating more compelling value, enhancing client engagement, multiplying their best clients through personal introductions, and targeting profitable niches.
Bill Cates’ client-acquisition system has been featured in Success magazine, Entrepreneur magazine, and The Wall Street Journal. His own success has been featured in Money magazine. In 2023, Bill was named the #1 Influencer for Financial Advisors in a survey by Indigo Marketing. Bill was inducted into the Professional Speakers Hall of Fame in 2010. -
Attend both the Rep Panel on Wednesday and the Keynote on Thursday for two chances to win free E&O.


Awards Dinner
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5:15 - 8:00 PM | Thursday, October 9
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Join us as we celebrate Packerland’s 31st conference and recognize outstanding achievements. Enjoy cocktails, dinner, and great company.
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Kickoff Speaker: Zach Kelly, CEO / CFO
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Free E&O Drawing: Attend the Keynote Speaker presentation to be eligible.
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After Party immediately following—don’t miss it!
After Party
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8:00 PM - 12:00 AM | Thursday, October 9
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Keep the celebration going with hors d’oeuvres, cocktails, quarter barrels, games, and networking!
Super CE Session
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Friday Morning, October 10
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Details Coming Soon!
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Earn a large amount of CE credits in a single session. More information to come.
